Chanel launches BOY DE CHANEL in Singapore




It’s here! The magical items that help to make you the perfect man.

First launched in Chanel back in August 2018, the Boy de Chanel line was a hit in South Korea with actor Lee Dong Wook (best known for his work - Guardian: The Lonely and Great God) being the ambassador of the new line, for men.

And now, it’s here, all over Asia. The Boy de Chanel, can be easily identified by the alluring and cool midnight blue packaging launch on 25 January 2019 at Chanel Fragrance & Beauty Boutique in ION Orchard, Basement 2. Following suit with their previous male fragrance, Bleu de Chanel, this series with 3 grooming products will finish your entire collection in bleu.

Actor Lee Dong Wook | Image: CHANEL

Actor Lee Dong Wook | Image: CHANEL



Foundation formulated for men, for that invisible look, the Le Tint (SGD$114) tinted fluid foundation boasts of a second-skin effect and undetectable result. The tint foundation comes in four shades: N°20 Light, N°30 Medium Light, N°40 Medium and N°50 Medium.

To be honest, the shades are pretty light, so if you have very tanned skin, even the darkest shade might not be suitable. You’ll probably need to skip on this.

Not only does Le Tint provides radiance and is able to withstand sweat and oxidation, it also comes with SPF 25 sunscreen, protecting the skin from UV rays and naturally corrects complexion with a sheer finish, going unnoticed.






Formulated with Jojoba Oil, Shea Butter and comes with Vitamin E components, providing strong immunity for the lips. The Le Baume Lèvres (SGD$55) matte lip balm not only protects the lips from free radicals, it moisturises and hydrates the lips up to 8-hours in a single application.

Due to its matte finish, this product goes on unnoticeable, just like all the products from the Boy De Chanel series. However, if you have very dry lips this might not be the right product for you. For extremely dry lips, you would probably need petroleum gel. Otherwise, this product does great in giving you a light-weight lip protection, that you wouldn’t even notice that you’ve applied it.

Not sure if you feel me, but initially, when I was new to applying lip balms, I felt very uncomfortable due to the thick layer of coating, and I will try to lick it off. This will not happen for the Le Baume Lèvres, because it is just so light.



If eyes are the window to the soul, then I believe brows are the door to the soul. The Le Stylo Sourcils (SGD$62) promises self-confidence in one stroke because men with full and thick brows comes off extra masculine. It comes with a waterproof formula that will not completely fade away even after the sweat accumulates at the brow area.

One side features the retractable, angled-tip brow pencil for defining or enhancing your brows, the other comes with a spoolie brush to blend out the product and also tidy the shape of the brow hair. grooming, dabbing and blending.

The brow pencil come in 4 shades: 202 Light Brown204 Grey206 Deep Brown and 208 Black.

If you have black hair and want to go for a more natural look, I would suggest that you try the 204 Grey, or the 208 Black would be too dark and obvious.




The Boy De Chanel series is available at Chanel, ION Orchard B2, Singapore.

Thanks for reading, Mel.